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AR Innovations – R&D Tax Credits

Posted on July 7, 2022

Over the last decade, there has been a surge in AR innovations.  Being used by tech giants such as Microsoft, Apple and Amazon, the development of AR across numerous industries is predicted to see continued growth and become even more accessible by 2023.  

What is Augmented Reality?

Augmented Reality (AR) is an enhanced, interactive version of the real-world achieved through digital visual elements and sounds via holographic technology.  Creating an immersive experience for its users, AR incorporates three main features: a combination of digital and physical worlds, real time interactions, and accurate 3D identification of virtual and real objects.

What can Augmented Reality be used for? 

Whether it’s enhanced staff training programs, giving shopping customers a pre-purchase try-on experience, or seeing how furniture would look in their home before they commit their wallet, Augmented Reality can be used to enhance the user experience across a multitude of industries.  Covid-19 sparked an increase in adaptation and ar innovations for this technology, with customers unable to walk into stores to purchase goods, and staff needing to work and train remotely.  Healthcare, retail, manufacturing, IT, and transport are all examples where AR has been successfully used.  

What are some sector-specific examples of Augmented Reality?

Augmented Reality in Oil and Gas Industry

Augmented Reality technology in the form of wearables has been used in the Oil and Gas industry to improve worker safety.  Vests implemented with the technology monitor heart rate, blood pressure, air quality, and goggles monitor levels of fatigue, disorientation, and visual impairment in workers so work can be stopped if necessary.

Augmented Reality in Retail

IKEA has developed The Place App, which allows shoppers to use AR with their smartphone camera to place furniture items into their homes so they can view exactly how it will look in their home before purchasing.

Augmented Reality in Healthcare

Studies show that 38% of injections miss the vein on the first time, and many hospitals are responding by using Augmented Reality software to improve vein detection.  A scanner is held, which then projects an on-screen image of the patient’s veins.

Augmented Reality Transport

AR innovations in Transport allow freight workers to scan cargo with AR-equipped devices, so they can view the contents, weight, and even placement of the cargo.  This eradicates the need for paper lists, and speeds up the working process.

Augmented Reality in Education

When it comes to AR innovations in tech, it can improve the quality of education by making lessons more interactive.  This includes the 3D visualization of Geographical locations, scanning worksheets to bring up interactive animations, and operating a virtual laboratory to take part in risk-free virtual experiments.  

Augmented Reality in Construction

Augmented Reality tech is used in Construction in a number of ways, including training and enhanced safety.  AR devices can be used to scan labels placed on specific objects or areas, communicating safety and hazard info.  In terms of training, AR is used to replicate real-life scenarios so workers can see and use hazardous equipment before they are onsite.  

What have AR innovations got to do with Research & Development Tax Credits?

R&D Tax Credits are a government incentive to encourage innovation across industries in the UK, allowing businesses that engage in R&D activity to claim back on a variety of expenditures.  This could include staffing costs, subcontractors, software, and materials.  Developing and implementing Augmented Reality within your business counts as Research & Development activity, and could make you eligible to claim back financial support in the form of R&D Tax Credits.  Retail, Education, Oil & Gas, Transport, and Healthcare are just some examples of industries where AR can be implemented and R&D Tax Credits can be claimed.

Note that this is not an exhaustive list, and we advise that you get in touch to determine your eligibility to claim R&D Tax Credits.  Our specialists only offer services related to R&D Tax Credits, so they are true experts within the field. Contact us today.